If you there is an ingredient in our products that you don't recognise, then you are in the right place! This dictionary has been created for you to promote accessible education around hair and skin care products.
We have chosen our ingredients carefully for ethics and efficiency, and we are proud of them. We want you to know exactly what you are using. After all, knowledge is power!
First up, you will find the most unfamiliar of ingredients, but we have also given the raw and liquid ingredients that you know and love, an honourable mention towards the end, along with our favourite oils and fragrances too.
These ingredients include emulsifiers, fatty alcohols and thickeners that help a good product to feel even better by enhancing their formula or the benefits of the raw ingredients used alongside them.
An effective thickener that helps to give our Lips Too Balm the smooth consistency, and longevity you know and love.
An emulsifier and conditioning agent that transforms a lotion into a conditioner. It helps to impart softness, smoothness and long-lasting hydration.
Behenyl/ Cetearyl /Cetyl Alcohols
These are fatty acids, not drying alcohols. They make a good product better by enhancing their thickness and giving extra slip – exactly what you want for your conditioners.
Please note that our supplier does not distinguish if these alcohols are derived from either coconut oil or palm oil, or both.
A gelling agent that helps our Curl Crush Flaxseed & Marshmallow Gel to smooth define your curls.
It is both an emulsifier and a thickener that helps to give our Coconut Cream Deep Conditioning Hair Mask its fluffy consistency.
You won’t find this silicone in our Curly Girl Method-friendly hair products – but in both our skincare and body products, it behaves very differently.
A touch of dimethicone helps to reduce the "soaping effect" of our lotions to make them easier to rub into the skin. We never use more than 2% of this ingredient in any product, frequently less, as that's all it takes.
Dimethicone does not 'build-up' on the skin and can be cleansed with our vegan soaps or our Hydra Boost Sulphate-Free Body Wash.
It foams, it emulsifies, and it helps to offset the drying effect of lathering up both hair and skincare products by conditioning as you cleanse.
Glyceryl Stearate & PEG-100
This duo works together to keep the both the liquids and the oils in our products working in unison as an emulsion. It “pearlises” and draws moisture to it for extra hydration too.
Our supplier is a cruelty-free supplier, so our glyceryl stearate comes from plant sources.
Glucono Delta Lactone
It is a chelating agent that helps to draw toxins from your hair, as well as providing moisturising benefits.
It is anti-bacterial, anti-inflammatory and helps to make our soaps more soothing and reparative as they cleanse.
A biodegradable food additive that helps to combine our oils and natural fragrances with our water-based ingredients – without compromising on their consistency.
An emulsifier that helps to harden our soaps and add both conditioning and protective properties to our conditioners.
This emulsifier helps to bind our Lips Too Balm without a sticky feel.
A common food-grade thickener that is popular with vegans and helps to give a more gel-like texture to products
These ingredients consist of surfactants that help to upgrade your cleansing experience with our hair, skincare and body products.
These are derived from fatty acids and help to create a bubbly lather in our Moisture Silk Sulphate-Free Shampoo and Hydra Boost Sulphate-Free Body Wash.
Cocamidopropyl Betaine/ Coco/ Decyl Glucoside
These are mild surfactants found in our shampoo and body wash that help to boost both their foaming and cleansing abilities.
Glyceryl Oleate & Coco Glucoside Shampoo
This duo works together to improve the viscosity and lather in our shampoo.
This surfactant helps to promote softer skin after using our body wash.
Sodium Cocoyl Isethinoate
Another mild surfactant with dense, creamy, luxurious bubbles that impart a soft, silky feeling to your hair and skin. It is gentle enough for babies and still effective for you. It is a sodium salt ester, or fatty acid derived from coconut oil.
These ingredients include butters, esters, fats, humectants and moisturisers that help to draw moisture to your hair and skin, as well as locking it in.
An emollient that easily absorbs into your skin, leaving it feeling supple and silky. This is an ester, which is an alternative to oil. Frequently, products labelled "oil-free" contain esters like these.
This ingredient combats clumping, tackiness, and works to make other oils feel less greasy. For example, when combined with shea butter, you get its properties but with a less greasy feeling and a product that is easier to spread.
It makes a great alternative if your hair, scalp or skin is sensitive to plant or nut oils. It is vegetable derived and safe enough for use in baby products.
A protectant and softener. This ingredient naturally occurs in comfrey root and the aloe vera plant. It is extracted and then dried into a powder.
In our hair products it helps to protect your hair. In our skincare products, it prevents chapped, cracked, ruptured, or windburned skin, and acts to increase the water content of your skin, thus keeping it in balance.
A skin and hair conditioning agent that increases moisture and smoothness. Coconut-derived.
These ingredients help to maintain the efficacy and safety of all of our products by preventing the growth of mould and bacteria for longer.
Dehydroacetic Acid & Benzyl Alcohol
This is a certified eco-safe, organic preservative that is best used in products that contain other organic ingredients, such as our hair products and our Bentonite & Goat’s Milk Face Mask
Pheynoxyethanol & Ethylhexylglycerin
A broad, balanced preservative that protects products against bacteria, yeasts and mould. It is derived from coconuts and is free of harmful parabens, and urea.
A common food-grade preservative. It is derived from benzoic acid, which is a type of salt, and provides good anti-microbial and fungicidal protection. It works best in products whose pH is more on the acidic end.
These ingredients help to elevate our hair, skincare and body products by contributing anti-static, conditioning, detangling and strengthening properties.
A hair conditioning agent that helps to reduce static electricity and helps to improve both wet and dry combing of the hair. It also offers extra protection in preserving our products.
An edible, water-free salt that is used to counter oxidation of metal ions that are typically found in water. It also serves as a pH adjuster to keep our products within the optimal range for your hair and skin.
This also serves as an essential component of bath bombs and some types of confectionary. If you have ever eaten sour candy, you have eaten citric acid!
Coco Caprylate/ Caprate
It is a fast-spreading emollient that helps to give our hair products more glide and make them smooth and silky to the touch. It does not block moisture from the hair and can be rinsed out with a shampoo as gentle as our Moisture Silk Sulphate-Free shampoo.
Hydrolysed Oat/ Silk/ Pea Proteins
Hydrolysing a product means making its particles small enough for your hair and skin to properly absorb.
Your hair is made from a protein called keratin and the hydrolysed proteins in our hair products help to patch up weak spots on your hair shaft to strengthen it.
If you find that your hair dries out quickly, you may need more protein than someone whose hair maintains its moisture levels for longer between wash days.
In our skincare products, these proteins act to help prevent trans epidermal water loss (TEWL). So, once you have moisturised your skin, the protein helps to lock that moisture in, ensuring that your skin stays supple for longer.
An active ingredient that helps to improve hydration in our hair products, making your hair shiny and smooth. As well as reducing itching and inflammation in our skincare products.
Polyquaternium 7, 11 and 47
These are cationic polymers that are positively charged and bind to your negatively charged hair and skin to boost the conditioning effects of our hair and skincare products. They are comprised of both natural and synthetic compounds.
The number attached at the end of their name conveys different properties – Polyquaternium 7 is a conditioning agent and humectant.
Whereas Polyquaternium 10 is an excellent thickener, providing hold in our styling products. It rinses from your hair easily with water and mild cleanser. – Can the same be said about Polyquaternium 7?
Polyquaternium-47 will be used in the formulation of Avocado Smoothie in manufacturing – what does it do?
Fragrances and Essential Oils
These ingredients help to create an experience around your hair and skincare routines with soothing, refreshing, and inviting scents – with the additional therapeutic benefits of essential oils.
• Essential oil of Lavender
• Essential oil of Lemongrass
• Essential oil of Sweet Orange
The fragrances in our products are all are proprietary, are all vegan and phthalate-free.
Hydrate, Hydrate, Hydrate!
These ingredients consist of liquids and they help to hydrate and nourish, and make the base of many of our hair, skincare and body products.
• Almond Milk
• Aloe Vera Leaf Juice
• Coconut Milk
• De-Ionised Water
• Rose Water
• Rose Hydrosol
These ingredients include natural extracts, powders and proteins. They are natural and predominantly unprocessed, with only a few being minimally processed. Some help to give our products a nicer appearance, and many enhance the texture, efficacy and nourishing benefits of our products.
• Beetroot Powder
• Bentonite Clay
• Cinnamon Powder
• Cocoa Powder (Fair Trade)
• Crystallised Ginger (Dehydrated)
• Fine Oat Silk (Oat Ground to the Finest Powder)
• Flaxseed Extract
• French Green Clay
• Goat’s Milk Powder/ Extract
• Green Tea Extract
• Hibiscus Plant/Extract/Flower
• Liquid Silk
• Marshmallow Root Extract
• Nutmeg Powder
• Paprika Powder
• Raspberry Powder
• Raw Oats (Aveena Oat Flakes)
• Slippery Elm Extract
• Sodium Hydroxide (its high pH serves as a neutralising agent for very acidic ingredients, or actives to make soap. It is not present in the actual finished product)
• Sugar (Turbanado)
• Vanilla Bean Seeds
• Vitamin E
• Willowbark Extract