We believe that our hair does not define us. Rather, our hair is an extension of the self that encourages us to create meaningful rituals around personal expression and self care.  October is both Breast Cancer Awareness Month and BlackHistory Month. We would be remiss if we did not mention one individual whose honesty and awareness empowered an entire generation of Black men and women. India Arie  It feels both trivial and important to acknowledge that a lot has been said about Black women's hair throughout the past centuries. However, arguably, not one statement carried more relevance and truth in recent history than India Arie’s anthem “I Am Not My Hair”. Coming from a Black woman, Ms. Arie took possession of the narrative around what...

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  October is both Black History Month & Breast Cancer Awareness Month. As a brand that makes hair and skin products that include all-natural, non-carcinogenic ingredients, we wanted to take the opportunity to reflect on the fragile resilience of our bodies and how selecting the right products can support a longer, healthier life.  Studies have shown that on average, Black women use more hair care products than any other demographic. Additionally, products marketed towards Black women contain more toxins than those marketed to other groups. Since Black hair has been misplaced at the center of cross-cultural debates, styles that seek to contain the curl and control the kinks have been popularized over natural and protective hairstyles for well over a...

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